Branding design — Thishaya ukwatta

Tisha Creations – A Design-Driven Apparel & Accessories Brand

Tisha Creations began as a passion project and evolved into a small brand where I bring my love for design, storytelling, and digital marketing to life. I create and sell unique, design-driven apparel and accessories that turn ideas into wearable art.

With an Etsy store and a Shopify webshop, I’ve grown my online presence while sharpening my skills in e-commerce, SEO, and social media marketing.

Project Scope and Role

As the founder and creative lead of Tisha Creations, I manage every aspect of the brand from product design and branding to marketing strategy and community engagement.

My key responsibilities include:

Creative Direction & Design: I use Illustrator, Figma, and Canva to develop original product concepts, brand visuals, and marketing content.
E-commerce Management: I run both my Shopify and Etsy stores, overseeing listings, pricing strategies, promotions, and fulfillment.
SEO & Digital Marketing: I optimize listings and run paid ads to increase visibility and drive traffic.
Social Media & Content Strategy: I create engaging short-form content for Instagram, TikTok, and Pinterest to grow an audience and drive conversions.
Customer Engagement & Community Building: I manage reviews, DMs, emails, and turn buyers into returning customers and brand advocates.

Logo concept

The Tisha Creations logo is designed to be simple but meaningful. I combined the letters T and C into a single, clean symbol. It looks like a T at first glance, but if you pay close attention, you’ll see that the C is integrated into the design. This way, the logo reflects both the initials and the essence of the brand.

I chose a soft pastel pink for the logo because it adds a girly, feminine touch, which fits perfectly with my main audience, women. This color makes the brand feel warm and approachable while helping it stand out.

Creative Social Media Content & Ads

I designed these social media posts using a blend of Illustrator, Figma, and Canva to create visually engaging content that aligns with brand aesthetics and strategic goals. Each post was carefully crafted to serve both as organic content and adaptable assets for ads, maximizing reach and interaction. I developed posts optimized for engagement and brand storytelling across multiple platforms.

When I first started Tisha Creations, I knew that simply posting product photos wasn’t enough. I needed to build a brand that people connected with. So, I experimented, analyzed, and refined my approach until I found what truly worked.

Instagram & TikTok Growth: I dove into short-form video content, testing different styles, behind-the-scenes clips, product styling videos, unboxing videos and interactive posts. The result? More engagement, more shares, and ultimately, more eyes on my store. Reels and TikToks quickly became my secret weapon for reaching a wider audience.
Pinterest SEO: Instead of just pinning randomly, I optimized every post with the right keywords, catchy descriptions, and visually appealing layouts. It wasn’t long before I started seeing a steady flow of traffic from Pinterest straight to my Shopify and Etsy stores.
UGC: Nothing sells a product better than real people loving it! I encouraged my customers to share their product photos, turning them into my best brand ambassadors. Seeing my designs out in the real world? That was a game changer.
Paid Ads & Promotions: At first, I’ll be honest, I just threw money at ads without really knowing what I was doing (we’ve all been there, right? 😅). But through trial and error, I quickly realized that targeting the right audience with authentic, engaging content worked far better than overly polished, commercial-style ads.
Instead of just selling a product, I started crafting ads that felt natural, relatable, and in line with my brand’s aesthetic. By refining my strategy, optimizing my targeting, and focusing on genuine storytelling, I saw a real boost in visibility, engagement, and conversions. Now, every campaign is a chance to connect, not just to sell.